The website collects a substantial amount of data, including personal details, communication patterns, content created, location, and device information. Users likely have limited control over what data is collected and how it's used, with broad consent categories.
"We collect information in a few different ways:"
"When you use our services, we collect information that you provide to us."
"For example, many of our services require you to set up an account."
"When you do, we may ask for things like your name, username, password, email address, phone number, and date of birth."
"We may also ask you to provide us with some additional information like a profile picture or Bitmoji avatar."
"We collect information about your activity on our services."
"For example, we may collect information about:"
"how you communicate with other Snapchatters, such as their names, the time and date of your communications, the number of messages you exchange with your friends, which friends you exchange messages with the most, and your interactions with messages (such as when you open a message or take a screenshot)."
"We collect information about the content you create, such as photos, videos, and audio."
"When you use services that offer location-enabled features, we may collect information about your location."
"With your permission, we may collect information about your location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses."
"We may collect information from and about your device."
"For example, we may collect:"
"information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, browser type, language, battery level, and time zone;"
Data Sharing
5 /10
Good
The website shares user information with various partners, including service providers, business partners, and affiliates, for purposes like ad optimization and functionality. Users have limited control over how their data is shared, and the extent of sharing is broad.
Data Retention and Security
7 /10
Good
The website employs encryption and other security measures to protect user data, and it defines retention periods with some deletion capabilities. Users can request account deletion, but there are exceptions for legal reasons or abuse reports, and deletion may not occur immediately.
User Rights and Controls
9 /10
Good
Users have significant control over their data, including access, updates, deletion, and portability, along with granular privacy settings and control over personalized ads and location data. This provides users with strong agency over their personal information and how it is used.
Transparency and Clarity
8 /10
Good
The website uses clear language and provides multiple ways to inform users about updates to the Privacy Policy. Users can easily understand how their information is used and have access to a dedicated team for any questions.