The website collects a substantial amount of data, including activity information, location, and data from cookies, for analytics and personalization. Users likely have broad consent categories, with limited control over what data is collected and how it's used.
"We collect data to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which YouTube videos you might like."
"We collect data in the following ways:
* **Information you give us.** For example, many of our services require you to sign up for a Google Account. When you do, we’ll ask for personal information, like your name, email address, telephone number or credit card to store with your account."
"We collect information about the apps, browsers, and devices you use to access Google services, which helps us provide features like automatic product updates and dimming your screen if your battery gets low."
"The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number."
"We also collect information about your activity in our services, which we use to do things like recommend a YouTube video you might like, suggest a place nearby that you might enjoy visiting, or provide more relevant ads."
"The activity information we collect may include: Terms you search for, Videos you watch, Views and interactions with content and ads, Voice and audio information when you use audio features, Purchase activity, People with whom you communicate or share content, Activity on third-party sites and apps that use our services, Browsing history, Chrome Sync history"
"We may collect information about your location when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your general location."
"Your location can be determined with varying degrees of accuracy by: GPS, IP address, Sensor data from your device, Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices"
"We collect data from cookies and similar technologies."
"We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results."
"When you are not signed in to a Google Account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using."
"When you’re signed in, we also collect information that we store with your Google Account, which we treat as personal information."
Data Sharing
5 /10
Good
The website shares personal information with affiliates, trusted businesses, and partners, including for processing, business purposes, and showing trends. Users have limited control over how their data is shared, and there is a risk of data being used in ways they may not expect.
Data Retention and Security
7 /10
Good
The website uses encryption and offers security features to protect your account. It defines retention periods and provides some deletion capabilities, but the specifics of these are not fully detailed.
User Rights and Controls
9 /10
Good
Users have extensive control over their data, including what is collected, how it's used, and with whom it's shared. They can access, correct, delete, and take their data, with granular controls over activity settings and device information.
Transparency and Clarity
7 /10
Good
The policy explains what data is collected and how users can manage it, offering some control over ads and updates. However, it uses technical terms and the organization could be improved.